Campaign Bud Light

Objectives

Branding Campaign during the Football World Cup, broadcast in the United States and Mexico.

Scenario

During each match, the display showcases in real-time:

The teams playing

The match time

The score

The names of the goal scorers

Data used

Sports data : dates, matchs schedule times, scores
Advertiser data : wording, assets

DCO banners

picto mégaphone

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