Campaign Das Welt Auto

Objectives

To display a contextualized native ads depending on the user’s search.

Scenario

picto cible The native ad is only displayed if the user makes a research on keywords listed by the advertiser.

picto cible Based on the user’s search, the banner will display :

  1. The image of the most relevant car model.
  2. The number of car of this category, available in close car dealerships.

Data used

User’s location
Search Data Leboncoin
Advertisers list of keywords and associated car models

DCO banners

picto mégaphone

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