Campaign Volvo

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Objectives

Acquisiton and retargeting campaign.

Scenario

picto cible Acquisition : depending on the user’s profile, the banner displays a corresponding car model; the visuals and wordings area adapted based on 4 segments (design, luxury, safety, tech performances).

picto cible Retargeting : the banner displays the last car model seen by the user.

Data used

Advertiser data
Wording & visuals
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DCO banners

picto mégaphone

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