Sports Feeds

2018: Olympic Games, FIFA World Cup, European Athletics Championship. Unique occasions for data-driven communication!

Sports events are a great opportunity to strengthen the link between a brand and its consumers. These privileged speaking times allow you to communicate with your targets in a different way, meeting their interests.

ADventori’s data-driven technology enables to use real-time sport data fees to personalise messages:

  • Present the upcoming events – Mcdonalds’, Eurosport
  • Integrate the live scores– Skoda
  • Rhythm the messages depending on significant game actions or the game outcome – Volkswagen, Au Bureau
  • Display innovative information such as the distance covered by ball boys – BNP Paribas
  • Include real-time sports betting odds directly in the banner – Eurobet

Discover examples of campaigns using these data.


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FDJ – Parions Sport

FDJ – Parions Sport

Objective Acquisition campaign to promote the FDJ’s online betting offer “Parions Sport”.Desktop & mobile Scenario The banner is adapted according to the schedule and importance of the matches previously defined by FDJ. In some cases, user’s location is activated to promote matches close to the Internet user’s position.Depending on the schedule of sporting events, three … Continued

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SFR – RMC Sport

SFR – RMC Sport

Objective Always-on Acquisition and Retargeting campaign to promote RMC Sport digital offer. Scenario Depending on the sporting events schedule (Champions League, Premier League, Basketball, etc.) the banner displays the matches to be played on RMC Sport with: Team names and logosImages of the playersThe match schedule Data Used DatesCompetition scheduleWording & ImagesDMP Data Generic Banner … Continued

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Paris La Défense Arena

Paris La Défense Arena

Objectives Acquisition and retargeting campaign for Paris La Défense Arena. Scenario The banner adapts and displays: The next match to come in Paris La Défense ArenaThe next games of Racing 92The minimum price of the available tickets Informations date, time of the game Data Used User path (retargeting)Date and hour of the day Tag and … Continued

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Burger King

Burger King

Objectives Acquisition campaign for Burger King to promote its partnership with Deliveroo Desktop & web mobile Scenario Personalized messages based on the competition schedule and the user’s browsing hour. It will be different before, during, after and at halftime of the match. Data Used DateCompetition scheduleWording & images Banner displayed before the game Banner displayed … Continued

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Estrella – Fifa World Cup

Estrella – Fifa World Cup

Campaign goal Branding campaign during the FIFA World Cup 2018, in the United States and Mexico.  ScenarioFor each game, the skin format displays in real time:-The playing teams-The playing time-The score-The name of the scorersDynamic criteria Date & Competition scheduleWording & ImagesSport data feeds : playing time, scores, scorers skin displayed during Uruguay – France 

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Bud Light – Fifa World Cup

Bud Light – Fifa World Cup

Campaign goal Branding campaign during the FIFA World Cup 2018, in the United States and Mexico.  ScenarioFor each game, the skin format displays in real time:-The playing teams-The playing time-The score-The name of the scorersDynamic criteria Date & Competition scheduleWording & ImagesSport data feeds : playing time, scores, scorers Skin displayed during Brasil vs Mexico Skin displayed during … Continued

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beIN Sports – FIFA World Cup 2018

beIN Sports – FIFA World Cup 2018

Campaign goal Acquisition campaign during the FIFA World Cup 2018 – Standart IAB formats and skins.  ScenarioDepending on the competition schedule, the banner presents the 2 nexts matches broadcasted on beIn Sports.Dynamic criteria DateCompetition scheduleWording & ImagesBanner displayed on June the 26th, 2018Denmark/France & Australia/PeruBanner displayed on June the 25h, 2018Russia/Saudi Arabia & Egypt/UruguayBanner displayed on June … Continued

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Visa – FIFA World Cup 2018

Visa – FIFA World Cup 2018

Campaign goal Video branding campaign during the FIFA World Cup 2018.  ScenarioDepending on the competition schedule, the ad presents the next match in an overlay at the beginning and at the end of the video.Dynamic criteria DateCompetition scheduleWording & Images  Brazil – Switzerland France – Australia 

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KIA – FIFA WORLDCUP 2018

KIA – FIFA WORLDCUP 2018

Campaign goalsBranding campaign (standard IAB formats + skins). KIA takes advantage of its FIFA Worldcup Official Sponsor status to promote the KIA Stonic.ScenariosDepending on the competition schedule, the banners display:Before de games: countdown before the next match and presentation of the involved teamsDuring the games: real-time scores and reaction to notable actions (cards, goals, penalties…)After … Continued

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Foodora – Winter Olympics

Foodora – Winter Olympics

Campaign goalAcquisition campaign launched in 11 countries during the 2018 Winter Olympics Games.Desktop and mobile campaign (web-mobile & in-app).ScenarioDepending on the user’s location, the banner displays the corresponding country’s flag and its medals counts, updated hourly.Data usedUser’s locationMedals counts feed      FranceGermany  CanadaItaly  NetherlandsNorway

Au Bureau

Au Bureau

Campaign goal  Branding & drive-to-store campaign during Euro 2016ScenarioThe banner displays :A different message depending on the day and the French team’s resultThe address of the nearest restaurantDynamic criteria  DateFrench Football team’s resultsWordingUser’s locationPoint of sales  Day beforeDefeat of the french teamDrawn gameVictory of the french team 

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Eurobet

Eurobet

ObjectivePromotion of Eurobet’s online sports betting service. Desktop & mobile campaign, launched in Italy.ScenarioBased on the competition schedule, the banner displays:Date + hourTeams’ name + logoBetting oddsWording is adapted to the different actions of the match, based on pre-defined scenarios.Redirection to the match betting odds’ page on Eurobet’s website.Data usedSport feed (score, goals, actions, etc.)Betting … Continued

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McDonald’s – EURO 2016

McDonald’s – EURO 2016

Campaign goal  Branding Campaign on mobile –web mobile and In-app during the European Football CupScenarioDepending on the competition schedule, the banner displays the matches of the dayDynamic criteria  DateCompetition scheduleWording & Images   Match poster       

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Parions Sport

Parions Sport

Campaign goalAcquisition & retargetingScenarioThe banner changes depending on several points :User’s location : The closest soccer team will be displayed ( OM, OL or PSG )Planning : date of the next match will be presentedOdds : types of bet & winnings possibility are adapted to the match’s odds In case of retargeting, the 1st sequence … Continued

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Eurosport –French Football Cup

Eurosport –French Football Cup

Campaign goalsWeb and mobile (web-mobile & in-app) self promotion campaign for Eurosport, on Eurosport’s website and app.Promotion of the Eurosport Player offer during the French Football Cup.ScenariosDepending on the competition schedule, the banner displays for one of the upcoming games:The teams namesThe stage of the competition (quarters, semi-finals, endgame…)The game timeData usedCompetition scheduleWording Click on the … Continued

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beIN Sports

beIN Sports

Campaign goalbeINsports acquisition campaign during the Euro 2016 – European Football CupScenarioDepending on the competition schedule, the banner displays :The matches of the day and the day afterThe presenters’ names and photosThe broadcasting channel (beINSports 1, beINSports 2 …)Dynamic criteriaDateCompetition scheduleWording & Images  Banner highlighting the matches of the French Team Banner displayed on June the 11th … Continued

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Volkswagen

Volkswagen

Campaing GoalAcquisition campaignScenarioVolkswagen, official Partner of the France National Football Team.It uses the different actions of the match France-Serbia to communicate on several offers (Pack, Gamme).10 scenarios up to respond to each action.Data feed usedMatch actions data feedSynchronization with TVTY   YELLOW CARD  HALF TIME   GOAL OF BENZEMA   VICTORY FRANCE 

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Domino’s Pizza : beIN SPORTS

Domino’s Pizza : beIN SPORTS

Campaign goalDomino’s Pizza acquisition campaign including an offer beIN SPORTS or Fox VOD.ScenarioDepending on the day of the week, and sporting events in progress, the user is offered a free VOD offer or a beIN SPORTS access to watch a match of the Champions League. Dynamic criteriaDate and timeCounter of available menusData feed product film … Continued

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EUROSPORT

EUROSPORT

Campaign goalsWeb Acquisition campaign in Germany, United-Kingdom and Spain.ScenarioDisplays in Real-Time the Roland-Garros players name to engage the Sport Intentionists to subscribe to the Eurosport Channel.Data basedSport Data feedIntentionists targeting data (3rd party)Languages : English, Spanish and German  UK  Germany   Spain  

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BNP – Roland Garros

BNP – Roland Garros

Campaign goalBranding Campaign for BNP ScenarioBNP, official partner of the Roland Garros Tennis contest, plays with original data of tournament: number of towels used, distance run…Data basedAdvertiserDay    

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Skoda

Skoda

Campaign goalsBranding campaign in Czech Republic for Skoda, official partner of the Hockey national team.ScenarioGive real time match’s scoring + TVTY TV trigger.Data basedSport match feedTVTY Synchro  FINLAND – RUSSIA  USA – SLOVAKIA      CANADA – USA     CZECH REPUBLIC- USA  

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