Orchestrate OUIGO's red wire digital communication and special operations to promote their highlights, on different mix media's formats : social & display
Acquisition and retargeting campaigns.
Historically, OUIGO’s acquisition campaigns were siloed by objectives and budgets.
In just one year, our client OUIGO shifted from 9 campaigns per year plus one always-on campaign to 4 peak-time campaigns and one always-on stream. Creative costs were reduced by 50%, go-live timelines were optimized, and collaboration between agencies became smoother and more streamlined.
Peak-time campaigns focus on communication opportunities with high potential and fixed timing: sales openings, clearance operations, or new station launches.
The always-on campaign follows a standard acquisition scenario and remains flexible enough to adapt during peak campaigns. When specific conditions are met, peak-time messages override the always-on messaging.
Acquisition: Based on the user’s geolocation, the banner displays a personalized offer departing from the nearest train station, with a randomly selected destination. The creatives vary depending on the types of trains available at the detected station (TGV or classic trains). An interactive search engine also allows the user to be directly redirected to offers matching their search.
Retargeting: The banner displays the last OUIGO offer (date, departure and arrival cities, and price) searched by the user via the interactive search engine.
