Campaign SNCF

Objectives

Acquisition campaigns to promote the national TER offer, special prices for the InOui offer, TGV 1st class offers, and special SNCF Intercités offers.

Scenario

Depending on the user's geolocation, the banner displays one of the top routes or the appropriate offer (1st class, weekend routes, TER, Intercités) departing from the nearest station.

Data used

Geolocation
Advertiser data: destinations, wording and prices
Wording & visuals

DCO banners

picto mégaphone

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