FMCG

Through our campaigns examples, discover how ADventori can bring advertising solutions to FMCG advertisers:

  • For more innovative and personalised Branding campaigns – BadoitHeineken
  • To create dynamic messages, using all types of data – Amora
  • To inspire confidence by integrating consumer reviews and ratings – L’Oréal
  • To display a new type of retargeting, evolving, more relevant, adapted to the user’s path – Estée Lauder
  • To trigger its campaign display only under optimal conditions – VicksPrésident
  • To contextualise messages depending on the user’s search – L’Oréal
  • To facilitate the campaign declination on all formats: display, skin, mobile or video – BadoitHeineken Extra Cold

Discover the chosen scenario for these FMCG campaigns.

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Intermarché

Intermarché

Campaign goal Acquisition campaign highlighting in the banner the price difference of an average Intermarché basket compared to that of its competitors. Scenario When an Internet user is in the intermarché zone, the banner displays the price difference of an average Intermarché basket compared to that of its competitors in the same zone. This price … Continued

Lay’s

Lay’s

Objectives Promote the Lay’s range of crisps during the holiday season in Russia. Video broadcasting DV360 Russia. Scenario Based on Weborama’s audience segments, and the brand and creative agency’s scriptwriting decisions, the videos are personalized by presenting different moods, teasers and products in the final packshot. 18 segments, 62 videos generated (6 sec and 15 … Continued

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Estrella – Fifa World Cup

Estrella – Fifa World Cup

Campaign goal Branding campaign during the FIFA World Cup 2018, in the United States and Mexico.  ScenarioFor each game, the skin format displays in real time:-The playing teams-The playing time-The score-The name of the scorersDynamic criteria Date & Competition scheduleWording & ImagesSport data feeds : playing time, scores, scorers skin displayed during Uruguay – France 

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Bud Light – Fifa World Cup

Bud Light – Fifa World Cup

Campaign goal Branding campaign during the FIFA World Cup 2018, in the United States and Mexico.  ScenarioFor each game, the skin format displays in real time:-The playing teams-The playing time-The score-The name of the scorersDynamic criteria Date & Competition scheduleWording & ImagesSport data feeds : playing time, scores, scorers Skin displayed during Brasil vs Mexico Skin displayed during … Continued

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Pelforth

Pelforth

Campaign goalsBranding campaign for the beer brand Pelforth, which launched limited edition bottles.ScenarioDepending on the user’s location, the banner display a personalised message, highlighting the user’s area name.Data usedUser’s location  Click on the images below to launch the videosBanner displayed in BordeauxBanner displayed in DijonBanner displayed in CaenBanner displayed in Paris Banner displayed in Lille Banner and its … Continued

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Heineken – Country bottles 2018

Heineken – Country bottles 2018

Campaign goal  Branding campaign around Heinken’s country bottles. Scenario World Cup 2018 scenario: depending on the competition schedule, the banner displays the country bottle related to the main playing team of the day. Country related scenario: the banner presents different country bottles depending on the user’s interest. Several bottles have been designed by artists, which … Continued

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Neutrogena

Neutrogena

Objective  Acquisition and retargeting campaign promoting the new Anti-Acne Light Treatment Mask by Neutrogena.Scenarios Awareness scenario: The banner displays a tagline according to the target segment (12-18, 18-25 or 40-59 yo). A/B test between two different taglines for each segment. Retargeting scenario: “Promotion“ offer for website visitors and “prolongation“ offer for users who already bought … Continued

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Heineken

Heineken

Campaign goalAcquisition campaign promoting the new Heineken beer with no alcohol: Heineken 0.0 by playing on the fact that you can drink it at anytime of the day.ScenarioThe banner displays the time of the day and the message is adapted to the time slot:Generic message in the morning : « where we want, when we want »Personalised … Continued

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Maalox – Sanofi

Maalox – Sanofi

Campaign goals Interactive branding campaign for Maalox Display, skins, mobile Scenario Interactive banner inviting the user to play « Tic Tac Toe ». Adapted skins on websites as lequipe.fr or letudiant.fr Icons and text adapted depending on the website thematic: soccer ball, alarm clock, envelop, flame. Data used User’s interaction Websites thematic Click on the banners to see … Continued

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Natural Balance Foods

Natural Balance Foods

Campaign goal Retargeting campaignScenario The banner displays the product visited by the user on the advertiser’s websiteDynamic criteria Browser historyOffer : wording and images             

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L’Oréal

L’Oréal

Campaign goalContextualized branding campaign beaute-test.comBrands : Mixa, Cadum, Franck Provost and DessangeWeb and Web mobileScenariosDepending on the user’s visited webpage, the banner displays :The product of the webpageThe customer reviewsThe related products> After clicking, the user is redirected to the Amazon sales page of the productDynamic criteriaPublisher dataCustomer reviewsProduct data-feeds : image and wordingRelated product … Continued

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Heineken Countries Edition

Heineken Countries Edition

Campaign goal Branding campaign during Euro 2016 Scenarios The banner displays a message adapted in real-time, depending on : The matches of the day The user’s search on websites such as Leboncoin or Easyvoyage The user’s affinities Dynamic criteria Date Competition calendar Contextual data 3rd party data Product : Wording & Images       … Continued

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Pernod Ricard

Pernod Ricard

Campaign goal Mobile Acquisition indoor campaign US Airports Scenario Target traveler’s mobiles toward the JFK, LAX, MIA, SFO, SDQ airports Present various range of Pernod Ricard Bring on duty-free engagement Data feed used Mobile geo targeting Creative scenario Languages: English, Spanish, Portuguese           Portuguese version           Portuguese … Continued

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Estée Lauder

Estée Lauder

Campaign goalEstée Lauder – European retargeting campaign (fr-be-nl)ScenarioThe banner will be automatically adapted to :The visited categoryThe conversion funnel stageDynamic criteriaUser’s pathTop products feed & and promo codeLanguage  Click on the banners to launch themGENERIC OFFER – FR AFTER VISITING LIPSTICKS – FR AFTER VISITING MOISTURING CREAM NL  AFTER CART ABANDONMENT MAKE UP NL     

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Badoit

Badoit

Campaign goalBranding campaign linked to the « Vive la gastronomie » operation.Skins adapted to the user’s locationScenarioThe message on the  skin and its companion will be adapted to user’s city/areaDynamic criteriaUser’s location   Skins Lyon Skins Provence

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Vicks

Vicks

Campaign goal Acquisition campaign.ScenarioThe banners is displayed only for the users located in geographical areas identified as “flu epidemic”. Dynamic criteria  User’s location“Flu epidemic” data feed               

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Clinique

Clinique

Campaign goalEuropean retargeting campaign: France, Italy, Germany, AustriaScenarioRe-proposes the last product + top product + differentiated discount code Data feed usedUser’s pathTop Clinique productLanguage    IT   DE   

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Heineken

Heineken

 Campaign goalsIn 2015, Heineken launch for the first time its campaign Support your bar. During this marketing operation, Heineken invites every internet user to vote for his favorite bar on supportyourbar.com.  This Web and mobile campaign aims to support the incentive operation of Heineken with its distribution network.ScenarioPresentation of 3 bars corresponding to the location of the … Continued

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CHARLES ET ALICE

CHARLES ET ALICE

Campaign goalCharles & Alice acquisition campaignMulti-variant testingScenarioDisplays a different message depending on:WeatherTiming / HoursRandom display of:Charles & Alice ProductsWordingsCTACampaign optimization after evaluation of every elementDynamic criteriaLocation & WeatherTiming / Hours  Time from 7am to 11am  Time from 4pm to 6pm   Weather Sunny  Weather Sunny Spell  

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HEINEKEN – EXTRACOLD

HEINEKEN – EXTRACOLD

Campaign goalHeineken acquisition campaign driven by temperatureScenarioUser’s locationThe campaign is displayed only if the user is in an area where the temperature is above 25°IAB Standards and Background takeoversDynamic criteriaUser’s locationTemperature  Temperature above 25°   Screenshot Background Takeover on L’équipe   Screenshot background takeover on Mensquare  

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Amora

Amora

Campaign goalsAmora Acquisition campaign – Web & Mobile.Supports sales of Amora range in France with lead coupons.Scenario10 weather sensitive scenarios offering different products depending on the area : Paris/Province/ Coastal areas.Data basedContextual : weather and user’s locationCreative scenarios    AUTOMATIC USER’S LOCATION   PROVINCE COASTAL ZONE   

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Coca-Cola

Coca-Cola

Campaign goalsCoca-Cola Branding and Awareness campaignWeb, Mobile, Tablet and rich media formatScenarioRandom various punchlines of the Coca-Cola #choisislebonheur campaign.Multivariant testing on CTA.Data basedPunchlineCTA   Skins             

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PRESIDENT

PRESIDENT

Campaign goalSpecial Deal with Prisma sales agency for PrésidentScenarioDisplay the offers « tartiflette » and « fondue » under optimal weather conditions consumption: below 10 °C.Dynamic criteriaWeather trigger with the Sales AgencyPassBack outside weather conditions.  Fondue  Tartiflette   

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Vichy

Vichy

Campaign goalsThe Vichy campaign was created to promote the Vichy Christmas gift box. Based on the user’s location, the banner will display the nearest pharmacy where the user can get the product. ADventori allowed to implement into the banner 3,200 retailers.2 scenariosDisplay a specific message if the user is located in an area dense with … Continued

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