FMCG

Objectives Web to store acquisition campaign. Scenario The banners display the closest Drive Intermarché to the Internet user with a promotional code relating to user’s location. Data Used User’s locationDrive Intermarché adressesWording & visuals User’s location – Brest User’s location – Baud User’s location – Avranches

Objectives Contextualization campaign on Mappy to promote U Drive during the holiday season. Scenario The banner displays the U Drive closest to the destination the user is looking for on Mappy. Data Used User’s locationMappy publisher dataAdvertiser data: name and addresses of the U Drive. Banner displayed to an user whose destination is Biscarosse Banner … Continued

Campaign goal Branding campaign during the FIFA World Cup 2018, in the United States and Mexico.  ScenarioFor each game, the skin format displays in real time:-The playing teams-The playing time-The score-The name of the scorersDynamic criteria Date & Competition scheduleWording & ImagesSport data feeds : playing time, scores, scorers skin displayed during Uruguay – France 

Campaign goal Branding campaign during the FIFA World Cup 2018, in the United States and Mexico.  ScenarioFor each game, the skin format displays in real time:-The playing teams-The playing time-The score-The name of the scorersDynamic criteria Date & Competition scheduleWording & ImagesSport data feeds : playing time, scores, scorers Skin displayed during Brasil vs Mexico Skin displayed during … Continued

Campaign goalsBranding campaign for the beer brand Pelforth, which launched limited edition bottles.ScenarioDepending on the user’s location, the banner display a personalised message, highlighting the user’s area name.Data usedUser’s location  Click on the images below to launch the videosBanner displayed in BordeauxBanner displayed in DijonBanner displayed in CaenBanner displayed in Paris Banner displayed in Lille Banner and its … Continued

Campaign goalAcquisition & Retargeting campaign: to highligh the Intermarché Drive services.CRM display : use DMP data to personalise banners message.ScenarioAcquisition: displays in the banner the closest Drive Intermarché addresses.CRM display & DMP data: if the user is identified as a customer, the message will display a specific message ( Drive is same price, same quality … Continued

Objective  Acquisition and retargeting campaign promoting the new Anti-Acne Light Treatment Mask by Neutrogena.Scenarios Awareness scenario: The banner displays a tagline according to the target segment (12-18, 18-25 or 40-59 yo). A/B test between two different taglines for each segment. Retargeting scenario: “Promotion“ offer for website visitors and “prolongation“ offer for users who already bought … Continued

Campaign goalAcquisition campaign promoting the new Heineken beer with no alcohol: Heineken 0.0 by playing on the fact that you can drink it at anytime of the day.ScenarioThe banner displays the time of the day and the message is adapted to the time slot:Generic message in the morning : « where we want, when we want »Personalised … Continued

Campaign goalsRetargeting campaign of the website members.Scenario3 bottles are displayed in the banner’s carousel, depending on this priority order : Items put in the cartVisited itemsRelated items to the visited ones or put in the cart (same category and around 10% price difference max).Datas usedUser’s journey on the websiteProduct feed : name, category, year, price Campaign of retargeting  After … Continued

Campaign goals Interactive branding campaign for Maalox Display, skins, mobile Scenario Interactive banner inviting the user to play « Tic Tac Toe ». Adapted skins on websites as lequipe.fr or letudiant.fr Icons and text adapted depending on the website thematic: soccer ball, alarm clock, envelop, flame. Data used User’s interaction Websites thematic Click on the banners to see … Continued

Campaign goal Retargeting campaignScenario The banner displays the product visited by the user on the advertiser’s websiteDynamic criteria Browser historyOffer : wording and images             

Campaign goalContextualized branding campaign beaute-test.comBrands : Mixa, Cadum, Franck Provost and DessangeWeb and Web mobileScenariosDepending on the user’s visited webpage, the banner displays :The product of the webpageThe customer reviewsThe related products> After clicking, the user is redirected to the Amazon sales page of the productDynamic criteriaPublisher dataCustomer reviewsProduct data-feeds : image and wordingRelated product … Continued

Campaign goalEstée Lauder – European retargeting campaign (fr-be-nl)ScenarioThe banner will be automatically adapted to :The visited categoryThe conversion funnel stageDynamic criteriaUser’s pathTop products feed & and promo codeLanguage  Click on the banners to launch themGENERIC OFFER – FR AFTER VISITING LIPSTICKS – FR AFTER VISITING MOISTURING CREAM NL  AFTER CART ABANDONMENT MAKE UP NL     

Campaign goalBranding campaign linked to the « Vive la gastronomie » operation.Skins adapted to the user’s locationScenarioThe message on the  skin and its companion will be adapted to user’s city/areaDynamic criteriaUser’s location   Skins Lyon Skins Provence

Campaign goal Acquisition campaign.ScenarioThe banners is displayed only for the users located in geographical areas identified as “flu epidemic”. Dynamic criteria  User’s location“Flu epidemic” data feed               

Campaign goalEuropean retargeting campaign: France, Italy, Germany, AustriaScenarioRe-proposes the last product + top product + differentiated discount code Data feed usedUser’s pathTop Clinique productLanguage    IT   DE   

 Campaign goalsIn 2015, Heineken launch for the first time its campaign Support your bar. During this marketing operation, Heineken invites every internet user to vote for his favorite bar on supportyourbar.com.  This Web and mobile campaign aims to support the incentive operation of Heineken with its distribution network.ScenarioPresentation of 3 bars corresponding to the location of the … Continued

Campaign goalCharles & Alice acquisition campaignMulti-variant testingScenarioDisplays a different message depending on:WeatherTiming / HoursRandom display of:Charles & Alice ProductsWordingsCTACampaign optimization after evaluation of every elementDynamic criteriaLocation & WeatherTiming / Hours  Time from 7am to 11am  Time from 4pm to 6pm   Weather Sunny  Weather Sunny Spell  

Campaign goalHeineken acquisition campaign driven by temperatureScenarioUser’s locationThe campaign is displayed only if the user is in an area where the temperature is above 25°IAB Standards and Background takeoversDynamic criteriaUser’s locationTemperature  Temperature above 25°   Screenshot Background Takeover on L’équipe   Screenshot background takeover on Mensquare  

Campaign goalsAmora Acquisition campaign – Web & Mobile.Supports sales of Amora range in France with lead coupons.Scenario10 weather sensitive scenarios offering different products depending on the area : Paris/Province/ Coastal areas.Data basedContextual : weather and user’s locationCreative scenarios    AUTOMATIC USER’S LOCATION   PROVINCE COASTAL ZONE   

Campaign goalsCoca-Cola Branding and Awareness campaignWeb, Mobile, Tablet and rich media formatScenarioRandom various punchlines of the Coca-Cola #choisislebonheur campaign.Multivariant testing on CTA.Data basedPunchlineCTA   Skins             

Campaign goalSpecial Deal with Prisma sales agency for PrésidentScenarioDisplay the offers « tartiflette » and « fondue » under optimal weather conditions consumption: below 10 °C.Dynamic criteriaWeather trigger with the Sales AgencyPassBack outside weather conditions.  Fondue  Tartiflette   

Campaign goalsThe Vichy campaign was created to promote the Vichy Christmas gift box. Based on the user’s location, the banner will display the nearest pharmacy where the user can get the product. ADventori allowed to implement into the banner 3,200 retailers.2 scenariosDisplay a specific message if the user is located in an area dense with … Continued

Campaign goalsDrive-to-store campaign for PicardContextualization thanks to a partnership with Mappy.frScenarioOn Mappy.fr, thanks to the partnership ADventori/Mappy, banners will display the closest Picard retailer of the arrival address, given by the user.Dynamic criteriaUser’s research on Mappy.fr : arrival address Mappy.frPicard Retailers address