ADventori can help you optimize your digital ads with scientific protocols for multivariate testing. Our automated optimization system with human intelligence means you can test all your campaign assets and identify the best performing messages. The goal is to create messaging with the best advertising mix to deliver optimum results. The key features of ADventori’s scientific approach are:
– Real-time partitioning of web users to perform rigorous testing
– Systematic calculation of a confidence index
– Human decision on proposed optimizations
– Gradual approach to make the most confident decisions quickly.
Leave no room for subjectivity. Let the users decide. With multivariate testing, you can:
- Test offers (product catalog, promotions, prices, etc.) – SNCF – Groupama
- Test creative ideas in terms of variables (tagline, CTA, images, etc.) and other options (layout, tone, duration, etc.), or simply to prove or disprove a particular hypothesis about your ad – Médecins Sans Frontières – Nissan
- Save time by optimizing on the fly during the campaign – TUI Spain – Nexity
Check out other examples of campaigns optimized using multivariate testing.