- Customize, communicate differently using all types of data (3rd party, DMP, availability levels, weather, countdown…)
- Generate local traffic by integrating the closest retailer address
- Improve product knowledge with Rich formats
- Test and optimize messages with multi-variant testing
Whatever the strategy (acquisition, branding, drive-to-store or retargeting), whatever the format (overlay, pre-roll, in-stream and ad companion), video ads can be enriched, personalized while respecting Vast and VPAID IAB standards.