Retargeting campaigns

Retargeting has been given a bad name, it is no longer good enough to indefinitely display the last 3 visited items anymore. ADventori’s data-driven technology helps to create new kind of retargeting, evolving, more relevant, adapted to the user’s path. For example, it’s possible to:

  • Display a different offer, a different message at every impression
  • Enrich your campaign by integrating new elements as the item is configured by the user,  availability level
  • Adapt the message depending on the step in the journey the user dropped off.
  • Optimize your campaign with multi-variant testing.

Discover here some retargeting campaign scenarios.

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Live demos and campaign templates

Live demos and campaign templates

Test – get inspired – create scenarios This page is a support to help you create dynamic campaigns. Thanks to predefined scenarios and campaign templates, you can live test dynamic banners, download scenarios’ examples and pre-dynamised HTML banners. Yourbrand In order to showcase examples of scenarios and banners in a comprehensive manner, ADventori has created … Continued

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Nissan Juke Italy

Nissan Juke Italy

Campaign goals Acquisition & retargeting campaign in Italy for the Nissan Juke.ScenariosAcquisition Multivariant testing of several elements of the banners:Nissan Juke’s USP (Bose equipment, Around View Monitor, personalisation…)Wordings to present USPCar model colorCTA… Retargeting Message, CTA and redirect link will be adapted, depending on:Visited pages by the userIts level in the conversion funnel (car configurator, … Continued

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Transavia – Staged Retargeting

Transavia – Staged Retargeting

Campaign goalsStaged retargeting campaign, evolving depending on the customer journey and its travel research on Transavia’s website.ScenariosIf simple flight research: Display of the researched flight(s) as well as related flights for the same departure city.If flight research + step forward in the conversion funnel: Display of the researched flight and the number of remaining seats … Continued

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Montblanc

Montblanc

ObjectiveRetargeting campaign promoting Mont Blanc’s products and its online store.European campaign launched in 7 countries: France, Spain, Italy, Belgium, United Kingdom, Germany, Nederlands.ScenariosOffers and messages displayed are adapted to the user’s stage in the customer journey and visited products categories:If the user visited one product: display of the product + 2 best sellers from the … Continued

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Volvo

Volvo

ObjectiveAcquisiton and retargeting campaign.ScenariosAcquisition: depending on the user’s profile, the banner displays a corresponding car model; the visuals and wordings are adapted based on 4 segments (design, luxury, safety, tech performances).Retargeting: the banner displays the last car model seen by the user.Data usedAdvertiser dataWordings & visuals  Click on the images below to launch the videos  DesignSafety Luxury Tech … Continued

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Renault

Renault

Renault

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Intermarché Drive

Intermarché Drive

Campaign goalAcquisition & Retargeting campaign: to highligh the Intermarché Drive services.CRM display : use DMP data to personalise banners message.ScenarioAcquisition: displays in the banner the closest Drive Intermarché addresses.CRM display & DMP data: if the user is identified as a customer, the message will display a specific message ( Drive is same price, same quality … Continued

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Ouigo – Summer sales

Ouigo – Summer sales

ObjectiveTeasing, acquisition and retargeting campaign promoting Ouigo’s Summer Sales.ScenariosTeasingThe banner integrates a countdown displaying how much time is left before the launch of the sales.AcquisitionBased on the user’s location, the banner displays a Ouigo offer departing from the nearest train station from the user.RetargetingThe banner displays the last Ouigo offer (date, origin/destination and price) seen … Continued

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Foodora

Foodora

The international restaurant delivery company has chosen ADventori’s ad serving technology for the diffusion of all its digital ad campaigns, globally.

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LaFourchette

LaFourchette

Campaign goal Branding and retargeting campaign for LaFourchette, and Insider, its premium service. Scenario Branding Random messages of LaFourchette or Insider, adapted to the user’s location. Retargeting Depending on the visited restaurants, the banner will: Be branded La Fourchette or Insider.Integrate restaurants’ address and rate. Data used User’s locationUser’s path, browser historyRestaurants and their addressRestaurants … Continued

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Audi

Audi

Objective  Acquisition and retargeting campaign promoting Audi vehicules, contextualized on Leboncoin, La Centrale and Caradisiac websites.ScenariosAcquisition scenario: Depending on the user car search on the partner website, the banner displays a similar model of car by Audi.Retargeting scenario: The banner displays the car seen by the user on Audi’s website. When clicking, redirection to the … Continued

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Volkswagen

Volkswagen

ObjectiveAcquisition and retargeting campaign promoting Volkswagen vehicles.ScenariosAcquisition scenario, contextualized on Leboncoin, La Centrale and Caradisiac: Based on the user’s search or the content of the visited page, the banner displays a similar car model by Volkswagen.Retargeting scenario: The banner displays the Volkswagen car model seen by the user.Data usedLeboncoin & Caradisiac dataCar models cross-reference table   … Continued

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Neutrogena

Neutrogena

Objective  Acquisition and retargeting campaign promoting the new Anti-Acne Light Treatment Mask by Neutrogena.Scenarios Awareness scenario: The banner displays a tagline according to the target segment (12-18, 18-25 or 40-59 yo). A/B test between two different taglines for each segment. Retargeting scenario: “Promotion“ offer for website visitors and “prolongation“ offer for users who already bought … Continued

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Seat – Ventes Privées

Seat – Ventes Privées

ObjectiveAcquisition and retargeting campaign promoting Seat’s Private Sales and encouraging online registrations.ScenariosAcquisition scenario contextualized on Caradisiac: Based on the user’s search on Caradisiac, the banner displays a similar car model by Seat with its matching percentage of promotion.Redirection to Seat’s Private Sales registration page.Retargeting scenario: For users already registered on Seat’s Private Sales website, the … Continued

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Club Med

Club Med

Campaign goalsRetargeting campaign promoting Club Med’s resorts, launched in France, Belgium and Switzerland.ScenarioThe offers displayed are adapted according to:The last seen resort(s) by the user on Club Med’s website, “You have seen”Similar resorts to the ones seen, “You will also like”.When clicking on the banner, redirection to the chosen resort’s website page.Dynamic criteriaBrowsing historyPrices and … Continued

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VENTEALAPROPRIETE.com

VENTEALAPROPRIETE.com

Campaign goalsRetargeting campaign of the website members.Scenario3 bottles are displayed in the banner’s carousel, depending on this priority order : Items put in the cartVisited itemsRelated items to the visited ones or put in the cart (same category and around 10% price difference max).Datas usedUser’s journey on the websiteProduct feed : name, category, year, price Campaign of retargeting  After … Continued

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Foodora – Always on campaign

Foodora – Always on campaign

Campaign goalsWorldwide and multilingual acquisition and retargeting campaignOn desktop, web-mobile and in-appTo support Foodora’s continual geographical expansionScenariosAcquisition (Canada only) & Homepage retargeting: Depending on the user’s location, the banner displays 3 random restaurants from the top restaurants of the city.Product retargeting: The banner displays the restaurants consulted by the user on Foodora’s website, as well … Continued

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Aéroports de Lyon

Aéroports de Lyon

Campaign goalsRetargeting campaign to develop parking booking in the Lyon’s Airports.ScenarioThe banner message will evolve depending on : The abandonment step:Home page : generic messageParking search + dates : the banner will display the departure day and the best offer of the period. Abandonment at the payment level : message to prompt buying act. The … Continued

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Europcar

Europcar

Campaign goalsRetargeting & Acquisition campaign – since 20th March 2014.Attract the attention of the users who did not complete the rental process and display the most relevant offer.International campaign : 5 campaigns / 7 languages / 10 countriesDisplay and Mobile ScenarioScenario divided in 4 levels Acquisition Display a message/offer depending on the targeting. Retargeting Website … Continued

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Parions Sport

Parions Sport

Campaign goalAcquisition & retargetingScenarioThe banner changes depending on several points :User’s location : The closest soccer team will be displayed ( OM, OL or PSG )Planning : date of the next match will be presentedOdds : types of bet & winnings possibility are adapted to the match’s odds In case of retargeting, the 1st sequence … Continued

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Mini

Mini

Campaign goalAcquisition & retargeting campaign on desktop & mobile + multi-variant testingScenarioAcquisition & RetargetingDisplays one combination by cookie pool : car model / colour / CTA / camera angle / intro (or not).On every impression, a different USP is displayed.Animation only starts when the banner is visible.Retargeting : The CTA remains ” Book a drive … Continued

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Pierre & Vacances

Pierre & Vacances

Campaign goalAcquisition & retargeting campaign highlighting Pierre & Vacances Ski resorts residences.ScenarioThe banner is personalised, according to:The weather: Different catch line depending on whether it is snowing or clear blue sky in the ski resort.The segment/target: Messages and pictures adapted to the targeted segment (family with kids, young adults…).The resort offer: Random display of several accommodations matching the … Continued

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Verisure

Verisure

Campaign goalAcquisition and retargeting campaign to present Verisure anti-theft systems.Display & Mobile campaign.ScenarioAcquisitionThe message changes, depending on user’s location, displaying information about thefts in his area. “+10% of burglaries in Auvergne this year”.RetargetingThe message displayed is adapted to the user path on the Verisure website.3 random pictures of the anti-theft system are displayed in the … Continued

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La Poste – Mon Timbre en Ligne

La Poste – Mon Timbre en Ligne

Campaign goalsAcquisition and retargeting campaign for the “Mon Timbre en Ligne” service from La PosteScenariosThe message of the banner is adapted depending on :The user’s progress through the conversion funnel (DMP segments)The weather at the user’s locationData usedUser’s location and weatherAdvertiser’s DMPWording and images    “Cart abandonment” retargeting – snowy weather   Retargeting – Cloudy weather    Acquisition – Sunny weather  “Cart abandonment” … Continued

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Transavia

Transavia

Campaign goalsAcquisition and retargeting campaign for Transavia AirlineScenariosAcquisitionDisplay flight offers related to the user’s interests, determined by the Travel Audience segments.RetargetingIf no flight researchDisplay of top selling offers, with a departure at the closest airport.If flight researchDisplay of the flight searched+ related flights. Post click, redirection towards the website, with prefilled dates.Data usedData feed synchronization … Continued

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TOTAL

TOTAL

Campaign goal Acquisition & retargeting campaign Scenario Acquisition : the banner display different branding messages, randomly.Retargeting : the different products visited by the user are displayed in a carousel banner. Dynamic criteria Browser historyOffer : wording and price       Acquisition   Retargeting      Acquisition   Retargeting 

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Bien Ici

Bien Ici

Campaign goalsAlways on acquisition and retargeting campaign for Bien Ici, on web and mobile-webScenariosAcquisition : Depending on the user’s profile (new acquisition, purchase or rent affinity) and his location, the banner displays the top 3 of corresponding real estate properties.Retargeting : Depending on the location and the type of properties researched by the user, the … Continued

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Monte-Carlo Société des Bains de Mer

Monte-Carlo Société des Bains de Mer

Campaign goal Bilingual retargeting campaign, in english and in french, to promote the hotels of the Monte Carlo Société des Bains de MerScenario Depending his research on the company’s website, the banner displays the hotel visited by the user, his desired dates of stay as well as the corresponding price. Dynamic criteria Browser historyOffer : wording, image … Continued

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OuiGo

OuiGo

Campaign goal Acquisition & retargeting campaign for OuiGoScenario Acquisition : depending on the user’s location, the banner displays a OuiGo offer with a departure from the closest train station.Retargeting : the banner display the OuiGo offer (date, arrival city and price) researched by the user. Dynamic criteria User’s locationBrowser historyOffer : wording and price     Acquisition – User located … Continued

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The Folio Society

The Folio Society

Campaign goal Retargeting campaignScenario Depending on the customer journey, the banner displays :Several books from a specific category if the user visited a “category page”The book viewed by the user if he looked at a specific book on the advertiser’s websiteDynamic criteria Browser historyOffer : wording and images              

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Natural Balance Foods

Natural Balance Foods

Campaign goal Retargeting campaignScenario The banner displays the product visited by the user on the advertiser’s websiteDynamic criteria Browser historyOffer : wording and images             

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VOLVO

VOLVO

Campaign goal Acquisition and retargeting campaign to promote the new Volvo V40 in GermanyScenarioAcquisition: 10 different displayed messagesRetargeting: The banner and the message evolve depending on the user’s progress through the conversion funnelDynamic criteria  Browser historyImages & wordings     Banner displayed after the visit of the Volvo V40 Homepage  Banner displayed after the visit of the Volvo … Continued

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Hotelplan

Hotelplan

Campaign goal  Multilingual retargeting campaign for Hotelplan in Switzerland.ScenarioThe banner displays the user’s last visited travel offers on the French and German speaking websites of Hotelplan. Dynamic criteria  Browser historyUser’s language : French or GermanSynchronization with the advertiser feed : hotel offers (wording, picture and price)           

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Explorimmo

Explorimmo

Campaign goal  Retargeting campaign.ScenarioDepending on the user’s visited properties pages on the explorimmo.com website, the banner displays similar properties related to his search. Dynamic criteria  Location and features of the seen propertiesReal property offer : wording, image and priceLILLEMONTPELLIER

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Fnac

Fnac

Campaign goalFnac acquisition and retargeting campaigns : books and TVScenarioAcquisition : different books are randomly displayed in the banner, based on a selection modified every week.Retargeting : Display visited TV models + a selection of the top sales.Highlight the “Click&Collect” serviceDynamic criteriaSynchronization with the advertiser feed : Images + Price of the productsVisited pages            

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Hertz

Hertz

Hertz

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Renault Zoé

Renault Zoé

Renault Zoé

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Estée Lauder

Estée Lauder

Campaign goalEstée Lauder – European retargeting campaign (fr-be-nl)ScenarioThe banner will be automatically adapted to :The visited categoryThe conversion funnel stageDynamic criteriaUser’s pathTop products feed & and promo codeLanguage  Click on the banners to launch themGENERIC OFFER – FR AFTER VISITING LIPSTICKS – FR AFTER VISITING MOISTURING CREAM NL  AFTER CART ABANDONMENT MAKE UP NL     

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Voyages Sncf

Voyages Sncf

Campaign goalsInternational acquisition campaign ScenariosPropose to the user the top sales depending on the country in which he isBackground are adapted to the country7 countries / 6 languages / 9 campaign scenarios: Germany, Spain, Belgium, Luxembourg, Swiss, Netherlands and Italy.Differentiated click : the post-click opens to a reservation page prefilled.Data usedLanguage switching managementPricesDeparture / ArrivalPicture / … Continued

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Voyages SNCF

Voyages SNCF

Optimization of the production cost of the creatives, message and offer adapted to the user’s location, multilingual campaign… Voyages-sncf campaign, realized in partnership with Netbooster, handles cleverly the ADventori’s data-driven technology.

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Kaufman & Broad

Kaufman & Broad

Campaign GoalsAcquisition & RetargetingLead generation for a real estate company in Ile de FranceScenarioAcquisition : Display the closest offers depending on the user’s locationRetargeting : Display the user’s last visited property programRedirect to a dedicated web-site with location-based offersDynamic criteriaUser’s locationDiscount / Product / Picture data-feeds     ACQUISITION, DEPENDING ON THE USER’S LOCATION       RETARGETING : DEPENDING ON THE … Continued

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Clinique

Clinique

Campaign goalEuropean retargeting campaign: France, Italy, Germany, AustriaScenarioRe-proposes the last product + top product + differentiated discount code Data feed usedUser’s pathTop Clinique productLanguage    IT   DE   

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Compagnie des Alpes

Compagnie des Alpes

ContextThe “ Compagnie des Alpes ” (CDA) is a world leader in the ski resorts market and the n°4 of the European leisure destinations. Following the strategic advice of Performics, ADventori has been asked to propose a one-to-one personalized experience by contextualizing display campaigns of CDA’s French and Belgian leisure parks.This campaign will be set … Continued

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La Mutuelle Générale

La Mutuelle Générale

Campaign goalsThe La Mutuelle Générale campaign was designed to increase the traffic of the website, to promote the different offers, and act as a reminder for the user on what he/she visited.Campaign setupEntirely retargeting, the campaign is composed of 15 scenarios. Users are retargeted when they have visited one or several pages of the website.Each … Continued

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Histoire d’or

Histoire d’or

Retargeting campaign

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AXA Assistance

AXA Assistance

Campaign goalsAXA International campaign of Brand Awareness and Retargeting.ScenarioDepending on the user’s location:Displays offers matching with the user’s country.The message is translated in the right language with the right currency.Different message in acquisition and in retargeting.Post-click returns a page with the right language.Dynamic criteriaUser’s locationLanguage, Currency, changeCampaign elements : (price, visual…)    ACQUISITION – FRANCE RETARGETING – SPAIN  ACQUISITION – UK  RETARGETING … Continued

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EASYVOYAGE

EASYVOYAGE

Campaign GoalsAcquisition & RetargetingScenarioAcquisition : Carousel displaying 4 out of the 100 most researched flights on EasyvoyageRetargeting : Display the offer matching to the user’s last researchDynamic criteriaDates and destinationFlight priceDestination picturePartner’s logo  RETARGETING ON  INTERNATIONAL DESTINATIONS   ACQUISITION CAROUSEL ON INTERNATIONAL DESTINATIONS    RETARGETING ON EUROPEAN DESTINATIONS    ACQUISITION CAROUSEL ON INTERNATIONAL DESTINATIONS   

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Keljob

Keljob

Campaign goalPersonalized retargeting for the job board KeljobScenarioDisplay job offers depending on:Category of job offers already seenTheir locationDynamic criteriaBrowser history3rd party dataList of job offers in real-time  LYON    PARIS  

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Bouygues Immobilier

Bouygues Immobilier

Campaign goalsBouygues Immobilier launched its new Acquisition and Retargeting campaign with ADventori.Our technology allowed them to personalise, centralise and automate their banner creation.Campaign setupThe aim was to improve the conversion rate and analyse the campaign’s performance.Data CollectionReal-time activationPresent the property closest to the user and/or the ones he visitedAnalysis and optimization of campaignsCampaign launched to cover retargeting … Continued

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Petit Bateau

Petit Bateau

Campaign goalsRetargeting campaign for Petit BateauCampaign setupRetarget users by showing them the product(s) they put in the cart, and complete, if necessary, with the “Top Products” of the moment (as far as 6 products).If the user puts nothing in the cart, display the Top 6 Products of the moment from the site.Dynamic data feed usedPriceProduct        

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Cadremploi

Cadremploi

Campaign goalPersonalized retargetingScenarioDisplays job offers depending on :Job offers already seenTheir locationThe contract typePersonalization of the banner depending on the user’s genderDynamic criteriaBrowser history3rd party dataList of job offers in real-time     MAN PROVENCE-ALPES-CÔTE D’AZUR    WOMAN ÎLE DE FRANCE  

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Autoexpert

Autoexpert

Campaign goalsThe retargeting Autoexpert campaign was designed for a web to Store objective.Campaign setupPresent to the user the model he consulted and the stock of vehicles available in the nearest dealer to its location. After the clic, the user is redirected to the online Autoexpert stock matching his (her) area.Dynamic data feed usedPoints of salesScrappingProduct         

Cewe

Cewe

Campaign goalsAcquisition & Retargeting campaign for CeweScenarioLong run campaign with relevant catchphrases, depending on the time before a specific occasion (Christmas, Valentine’s day…)Multi-variant testing sur différents visuels et accrochesDynamic criteriaDateDate of Special occasionsList of taglines depending on the time remaining    MULTI-VARIANT TESTING         BEFORE A SPECIAL EVENT      

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Leroy Merlin – Christmas

Leroy Merlin – Christmas

Campaign goalLaunch of an innovative Wish List for Christmas.Scenario1. The user will choose items he would like to receive on the mini website2. He gives its contact details and those of whom he wants to send his wish-list. The recipient will receive an email indicating the expected gift.3. The recipient will be retargeted with banners displaying … Continued

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Costa Croisières

Costa Croisières

Campaign goalsDisplay Costa Croisière offers departing from cities near est users’ current locations. Campaign setupDynamic, real-time display of cruises departing from a city close to the user’s current location.Simultaneous display of regular and retargeting versions of ads.Dynamic data feeds usedUser’s current location   LILLE MARSEILLE 

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Du Pareil au Même

Du Pareil au Même

Campaign goalDPAM Acquisition and Retargeting campaignScenarioAcquisition – The carousel displays different top items for each impression.Retargeting – The carousel displays visited items + top items of the same category.Data feed usedTop items list by categoryUser’s path                  

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DOMINO’S PIZZA

DOMINO’S PIZZA

Campaign goalsThis acquisition and retargeting campaign was designed to increase in-store traffic for the launch of the three new Domino’s pizzas .  Campaign setup2 scenarios:AcquisitionBased on the user’s location, the banner will display the nearest store.Retargeting after cart abandonmentThe banner will display the store that has been chosen by the user.In both cases, displaying 33% … Continued

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GROUPON

GROUPON

Campaign objectivesContextualization of Groupon ‘s offer, with an exclusive partnership with Leboncoin. The campaign focuses on Leboncoin’s data, and uses the Leboncoin category / product listing the user is currently visiting.Multi-variant testing on different scenarios and variables to optimize performance.Campaign setupThanks to the exclusive ADventori / Leboncoin partnership, the banner displays in real-time local Groupon deals matching … Continued

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Laforêt

Laforêt

Campaign goalsAcquisition and Retargeting campaign for Laforêt + A/B testing of the presentation of the offer in the creative.Campaign setup2 creative scenarios are displayed so that the campaign can be A/B tested in order to select the best creative based on the buying strategy :Acquisition: display the “for sale” properties near the user.Retargeting:if the visited … Continued

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Rowenta

Rowenta

 Campaign goalsRowenta, one of the famous SEB’s brand, launched a new air purifier Intense Pur Air. To promote it, Rowenta launched an acquisition and retargeting campaign using 2 scenarios : Web-to-Store and Brand Awareness.Scenario2 scenarios are displayed for retargeting and acquisition campaignWeb-to-Store Scenario : Presentation of the product. Then displays the nearest Darty or Boulanger store selling … Continued

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IDTGV

IDTGV

Campaign goalsRetarget the user who abandoned his purchased by offering him the cheapest IDTGV ticket on the desired period.ScenarioDisplay a banner with the best price available and the departure and arrival citiesBest price available this month is displayed in the limit of 50 euros (psychological price)Viewing a special mention “last places available” if there is … Continued

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